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Nov 09, 2024
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2024-2025 Course Catalog
Product Management, M.S.
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The Master of Science in Product Management provides students with the opportunity to conduct extensive and sustained original research at an advanced level in the field of Product Management. Product Management has evolved recently to a hybrid of scientific reasoning and research, business management, cutting-edge technology, operational analysis, marketing, supply, logistics, and sustainability. The MS in Product Management is a unique master’s degree program designed to meet the demands of the highly skilled professionals who want to become the leaders who will be involved in the advancement, expansion, and support of product management on both a large and small scale.
The MS in Product Management is for current professionals in the field who desire to increase their skills to an advanced level and become leaders in Product Management. The MS in Product Management also provides a path for personnel in the Product Management field to explore new ground as this section of the industry faces revolutionary changes in highly competitive local, national, and global markets.
Student Outcomes
Upon graduation, graduates will be able to
- Develop a comprehensive product development and management strategy for a unique, superior product that delivers a compelling value proposition to the customer.
- Demonstrate an advanced ability to use market research methods and techniques to create new products.
- Analyze successful market-driven, customer-focused product development processes.
- Demonstrate a superior ability to apply the tools and metrics that are required to underpin a successful new product process.
- Develop portfolio product management plans in a cross-functional manner that encompasses the development of new products through to launch and an on-going review of existing products to ensure optimal alignment with strategy and resource availability.
- Demonstrate highly detailed knowledge of the organizational culture and environment that is required to foster product innovation.
- Analyze and formulate the stages of the product life cycle, including product management and product development strategies for each stage.
- Demonstrate a superior understanding of sustainability with specific emphasis on sustainable innovation as applied to innovation strategy and product design.
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Course Requirements
Master of Science 30 Credits
Required Courses (27 Credits)
Capstone Course (3 Credits)
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