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Oct 18, 2024
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2023-2024 Course Catalog [ARCHIVED CATALOG]
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BUS 367 - Data-Driven Digital Marketing
Class Hour(s) 3
Laboratory Hour(s) 0
3 Semester Credit Hour(s)
This course exposes students to core marketing techniques and their application in digital marketing. Students will learn how to design, run, evaluate and improve digital marketing campaigns to meet specific business objectives like customer acquisition and increased brand awareness. This course will cover basic marketing and statistical concepts and introduce different online marketing tools like email marketing, SEO/SEM and social media analytics.
Prerequisite(s): CS 220
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