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Sep 07, 2024
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2023-2024 Course Catalog [ARCHIVED CATALOG]
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BUS 376 - Marketing Principles
Class Hour(s) 3
Laboratory Hour(s) 0
3 Semester Credit Hour(s)
The role of marketing and the strategies used by marketing managers to solve problems is the content of this course. Emphasis is placed on the relationship among consumers, business, and government in regard to product, promotion, pricing, and distribution strategies. Industry standards and ethical practice are focal points of the course.
Prerequisite(s): BUS 174
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