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Mar 13, 2025
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BUS 379 - Integrated Marketing Communications
Class Hour(s) 3
Laboratory Hour(s) 0
3 Semester Credit Hour(s)
This course examines the development of marketing strategies and creative campaigns utilizing multiple marketing disciplines (paid advertising, public relations and promotions) and media (print, broadcast, online and social). Emphasis is placed on the coordinated impact of these communication tools in reaching target audiences.
Prerequisite(s): BUS 376
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