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Mar 13, 2025
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BUS 390 - eMarketing
Class Hour(s) 3
Laboratory Hour(s) 0
3 Semester Credit Hour(s)
This class will prepare students for the dynamic and evolving field of Internet Marketing. Through classroom and hands-on activities, students will gain experience with e-marketing approaches including websites, search engine marketing, online advertising, email marketing, various forms of social media, and mobile commerce. The emphasis is on the practical application of e-marketing technologies, including promotional methods, web analytics tools, and customer relationship management (CRM) processes used for consumer, business, and institutional markets. Students will study both current and emerging online marketing methods, along with their benefits and limitations. The objective is for students to develop an understanding of Internet marketing both in terms of strategy and tactics.
Prerequisite(s): BUS 174 and BUS 376
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