| |
Mar 13, 2025
|
|
|
|
|
BUS 393 - Consumer Analysis
Class Hour(s) 3
Laboratory Hour(s) 0
3 Semester Credit Hour(s)
This course examines the identification and evaluation of distinguishing customer characteristics so as to better segment them in the marketplace and target marketing efforts to them.
Prerequisite(s): BUS 376
Add to Portfolio (opens a new window)
|
|
