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Dec 26, 2024
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2023-2024 Course Catalog [ARCHIVED CATALOG]
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EGA 340 - Convention, Event & Trade Show Plan
Class Hour(s) 3
Laboratory Hour(s) 0
3 Semester Credit Hour(s)
One of the major ways in which games are marketed to consumers is the convention. Shows like the Tokyo Game Show, PAX and E3 attract audiences ranging from 60,000 - 300,000 and serve as one of the best opportunities for game studios to generate excitement and favorable word-of-mouth for upcoming projects. Successfully executing a company presence at one of these shows requires a working understanding of budgeting, goal-setting, demo creation, logistics, staffing, merchandising, and ROI evaluation, all topics covered in this course. Course offered through LCMC Rize consortium partner - ESM II
Prerequisite(s): GDV 101 and Sophomore Standing
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