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Sep 07, 2024
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2023-2024 Course Catalog [ARCHIVED CATALOG]
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MBA 630 - Marketing Process and Strategy
3 Semester Credit Hour(s)
Explains key marketing concepts and their significance in domestic and international activities. Analyzes marketing problems and efforts regarding the organization’s product and services, pricing activities, channel selection, and promotion strategies. Emphasis is on development and implementation of marketing plans and programs.
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