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Capitol Technology University Course Catalog

    May 18, 2024  
2023-2024 Course Catalog 
2023-2024 Course Catalog

PRM 500 - Becoming the Successful Product Manager

3 Semester Credit Hour(s)

This course focuses on the role of the successful product manager. Students will examine market research techniques and tools, ideation, planning, forecasting, production, and marketing of a product at all stages of the product lifecycle. The course will delve into analyzing market conditions, defining the features and functions of a product, and supervising the production of the product. The course will explore new product development and delivery methodologies as well as the related impact on product success and customer satisfaction. Students will learn how to use focus groups, customer site visits, ethnography, consumer panels, social media, crowdsourcing, Alpha and Beta testing, and market testing as tools effectively. Students analyze how the product manager creates superior and differentiated new products-ones that deliver unique benefits and great value to the customer while producing product profitability for the company.